Luxury in the Laneways: A Stay at W Melbourne

Melbourne has always been Australia’s creative heartbeat—and W Melbourne captures that pulse in the most stylish way. From the moment I walked into the neon-lit lobby pulsing with a curated playlist, I knew this wasn’t your average luxury hotel. It’s fun. It’s fearless. It’s pure Melbourne.

Why I recommend it

My "Fabulous Room" overlooked the Yarra River and featured floor-to-ceiling windows, playful design touches, and one of the most comfortable beds I’ve ever slept in. Think bold color palettes, locally inspired art, and amenities that lean into the W brand’s cheeky sophistication—including a mixology kit and an ultra-Instagrammable mini bar.

One of my favorite moments was late night at Curious, the subterranean cocktail bar hidden behind a curved wooden tunnel. It was packed with locals—always a good sign—and the bartender introduced me to a smoky negroni made with native wattleseed-infused gin. That mix of local flavor and global cool sums up the W experience perfectly.

Insider tips

• Room tip: Ask for a high floor on the east side—you’ll wake up to dreamy sunrises over the river and cityscape.

• Pool scene: The WET pool on Level 14 is a total vibe—sleek design, skyline views, and a DJ on weekends. Order the lychee martini and stay for sunset.

• Culinary highlights: Lollo, the main restaurant led by celebrated chef Adam D’Sylva, is a standout. Go for the duck lasagna (yes, really) and finish with the mango pavlova—a modern take on an Aussie classic.

• Local edge: The hotel is walking distance to Flinders Lane, Melbourne’s mecca for hidden laneways, independent boutiques, and killer flat whites. Staff will happily point you to their favorite street art or sneaker shops.

Who it’s perfect for

W is tailor-made for style-conscious travelers, creatives, and couples who love design, energy, and a bit of irreverence. It’s also a fantastic choice for solo travelers who want to tap into the city’s scene without sacrificing comfort or service.

Final thought

W Melbourne doesn’t try to be cool—it just is. It’s that rare luxury hotel that’s equal parts play and polish, where every corner surprises you and the energy is contagious. If you love vibrant cities and design-forward spaces, this is your home base in Australia.

W Melbourne is located in the heart of the action, so expect lively surroundings—especially on weekends. The hotel has a beautiful indoor pool and spa, but it’s more of a social space than a traditional wellness retreat. Valet parking is available, though rideshare and public transport are easy and efficient. Bring your most fun, fashion-forward outfits—this is a hotel where guests actually dress up for dinner and drinks.

Make a reservation at Curious even if you’re staying on property—it fills up quickly and feels like a hidden speakeasy beneath the hotel. For breakfast, skip room service and head downstairs—Lollo’s morning menu is unexpectedly impressive and a great way to start your day with local flavor.

For more inspiration and insider recommendations, visit our Melbourne page.