Where winter tourism was born

The Kulm Hotel is not just one of Switzerland’s finest hotels—it is the reason St. Moritz exists as a destination at all. It was here in 1864 that hotelier Johannes Badrutt famously wagered English summer guests that the Engadin winter was worth experiencing, sparking a tradition that would define alpine luxury for generations. That sense of history is woven into every corridor, every common space, and every detail of the property. Staying at or even visiting the Kulm is to step into the very origin story of luxury mountain travel.

The property & public spaces

My site tour revealed a hotel that wears its heritage with confidence and grace. The interiors strike a careful balance between grand historic architecture and warm, residential comfort, rich woods, carefully curated art, and classic alpine detailing that never feels heavy or overwrought. The public spaces flow naturally and generously, designed for guests who want to linger. Unlike properties that feel theatrical in their luxury, the Kulm feels genuinely lived-in and welcoming, the kind of hotel that becomes a home base rather than just a backdrop.

Restaurant Sunny: A standout dining experience

Of the property’s dining offerings, Restaurant Sunny left a lasting impression. The combination of classic Swiss hospitality, an exceptional kitchen, and a setting that frames the alpine landscape beautifully makes it one of the most compelling dining experiences in St. Moritz. It is the kind of restaurant where the meal becomes a full experience, not just dinner, but an evening. I would confidently recommend this to clients as a must-reserve, particularly for a celebratory or special occasion night.

Who should stay here

The Kulm is the ideal choice for luxury leisure couples and families who are drawn to history, authenticity, and understated elegance. It appeals strongly to the well-traveled client who has moved beyond novelty and seeks meaning and context in their experiences, guests who want to know the story behind where they’re staying. It is also a wonderful choice for couples celebrating a milestone, given the romantic grandeur of the setting and the intimacy of the service. Year-round, the Kulm offers a distinctly different energy from its St. Moritz neighbors... one quieter, deeper, and entirely its own.

• Historic significance: The Kulm is widely credited as the birthplace of winter tourism: a talking point your clients will love and remember long after the trip.

• Two seasons, two distinct personalities: Winter at the Kulm is steeped in ski culture and après tradition; summer offers a quieter, more contemplative alpine escape. Both are exceptional.

• Restaurant Sunny: Reserve in advance, especially during peak winter and summer seasons. It is one of the most sought-after tables on property.

• Kulm Country Club & Spa: Even if not staying overnight, the spa and wellness facilities are worth noting for clients who prioritize recovery and relaxation alongside adventure.

• Ideal client: The guest who wants heritage, soul, and refinement over flash. This is not the loudest hotel in St. Moritz, and that is precisely its appeal. It is also a good place for families.

• Getting there: Glacier Express from Zurich, Bernina Express from Tirano (connection from Milan), or private transfer approximately two hours. It is surrounded by shops and the center of the city.

For more inspiration and insider recommendations, visit our Switzerland page.