Curator’s statement
So, you’ve heard of Saint-Tropez. Maybe it’s the name that sticks—synonymous with sun-kissed skin, oversized sunglasses, and that carefree, just-stepped-off-a-yacht kind of glamor. What started as a sleepy fishing village has long since morphed into a summertime playground for the beautiful, the bold, and the very well-dressed. And now? You’re thinking it’s time to see it for yourself.
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Things to do
Club 55
Sip & cruise: A private wine tour in a classic car
Explore the vineyards around the Gulf of Saint-Tropez the chic Provençal way—behind the wheel of a vintage 2CV. This scenic drive winds through some of the region’s most iconic wine estates, complete with cellar tours and tastings. It’s relaxed, local, and just the right amount of romantic.
Soak up the Club 55 magic
More than just a beach club, Club 55 is a Tropezian legend. Since the 50s, it’s drawn stars, locals, and stylish sun-seekers with its laid-back charm, crisp white tablecloths, and fresh Mediterranean plates served under parasols in the sand. No glitz, just timeless Riviera elegance. People-watch over rosé, stay for the grilled artichokes, and definitely book ahead.
A Classic Tropezian day, your way
Hop in a Mehari, feel the breeze, and head into town. Start your day with a bit of shopping—think Hermès, Chanel, and local fashion gems like Heimstone. For lunch, we’ll book you a table right on the sand at Plage des Graniers, a quiet little beach just steps from the village. Need a break? Duck into the dreamy gardens at the Dior café for a mid-day espresso or glass of wine.
Yacht day done right
Board your private yacht from the Saint-Tropez port and set sail for a day of Riviera perfection. Enjoy a chef-prepared breakfast as you cruise toward the Lérins Islands, then drop anchor for lunch at La Guérite—a legendary spot carved into the rocky edge of Sainte-Marguerite Island near Cannes.
Dive into the beach club scene
Rosé flowing, music in the background, and the sea just steps away—it’s the Saint-Tropez beach club experience in full swing. Reserve your sunbed, throw on your best all-white look, and settle in for an afternoon of great vibes and even better people-watching.
Places to eat & drink
Tarte tropézienne
Jardin Tropezina
At sunset, live musicians provide the perfect soundtrack to pre-dinner cocktails every night from 7.30 pm
Le Tigrr
Right inside the Hermitage Hotel, this spot has a big open terrace that’s perfect for catching the sunset. It offers live music and karaoke nights.
Verde Plage
Think elegant bohemian vibes. After lunch, the place transforms into a lively, buzzing party.
Casa Amor
Set right on Pampelonne Beach, Casa Amor is where laid-back beach vibes meet effortless Saint-Tropez glamor. It’s a favorite for yachters and in-the-know guests looking to enjoy great food, chilled rosé, and that unbeatable Riviera view.
La Petite Plage
At this laid-back spot on the village port, Michelin-starred chef Eric Frechon brings a fresh twist to Mediterranean flavors—while the sea, and the view of the yachts, adds its own magic. You can dig your toes into the sand as you dine, chat about the boats, and soak up the scene. Come summer evenings, a DJ sets the mood (because this is Saint-Tropez, after all).
Need to know
I love Saint-Tropez in the summer—it’s perfect for beach days or channeling your inner Bardot at a beach party. But October is just as magical during La Grande Braderie, a legendary four-day street sale where top boutiques (think Chanel and Gucci) offer huge discounts in a lively, festival-like atmosphere.
Travel Advisor
Simona Ispas
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For more inspiration and insider recommendations, visit our Saint-Tropez page.