Curator’s statement
Is there anything more magical than a festive Christmas market during the holiday season? Twinkling lights, sipping mugs of hot chocolate or mulled wine while bundled in your coziest sweater—to me this sounds like heaven. In that magical setting, surrounded by all the sights and sounds of the holidays, you can’t help but feel a profound sense of gratitude and joy.
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Where to stay in Europe
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Things to do in Europe
Where to go:
Nuremberg, Germany (Christkindlesmarkt): If you’re looking for a magical market experience, Nuremberg’s Christkindlesmarkt is the place to be. As one of the oldest and most renowned markets in the world, it welcomes you with the irresistible scent of gingerbread and mulled wine. Picture this: charming wooden stalls decked out in festive finery, all set against a backdrop steeped in history, dating back to the 16th century.
Vienna, Austria (Rathausplatz Market): Imagine strolling through Vienna’s Rathausplatz Market, right in front of the impressive City Hall, surrounded by romantic lights and an elegant vibe. Here, you’ll find everything from handcrafted goodies to tasty treats, all under a canopy of twinkling lights. And if you’re up for a bit of fun, there’s an ice-skating rink that adds just the right amount of magic for families and couples to enjoy together.
Strasbourg, France (“Capital of Christmas”): Known as the “Capital of Christmas,” Strasbourg turns into a dreamy winter wonderland with its quaint timber-framed houses and the stunning cathedral setting the scene. One of the main attractions is the gigantic Christmas tree in Place Kléber, where plenty of festivities unfold. The market is a delightful mix of French and Alsatian culture, showcased in its unique crafts and delicious culinary treats.
Prague, Czech Republic (Old Town Square Market): Step into a fairy tale at Prague’s Old Town Square Market. This medieval square is dressed up with a giant Christmas tree, casting a beautiful glow against the historic architecture. As carolers fill the air with festive songs, you’ll find yourself enchanted by the atmosphere. Known for its traditional crafts and tasty local bites, this market is a must-see.
Budapest, Hungary (Vörösmarty Square & Basilica Markets): Budapest offers a sensory delight with its two main markets at Vörösmarty Square and near St. Stephen’s Basilica. Indulge in a variety of Hungarian specialties from the incredible food stalls, while live concerts add to the festive cheer. Don’t miss the stunning light show projected onto the Basilica—it’s the perfect touch of magic to celebrate the holiday season.
Places to eat & drink in Europe
Local specialties to try:
Nuremburg: Nuremburg bratwurst in a bun, Lebkuchen (gingerbread), and Glühwein (mulled wine).
Vienna: Käsekrainer (cheese-filled sausage), warm roasted chestnuts, and Weihnachtspunsch (Christmas punch) in a collectible mug.
Strasbourg: Bredele cookies, tarte flambée (Alsatian flatbread), and vin chaud (hot mulled wine with spices and citrus).
Prague: Trdelník (chimney cake), klobása (grilled sausage), Svařák (Czech mulled wine), and hot mead.
Budapest: Lángos (fried flatbread with toppings), Kürtőskalács (chimney cake), Forralt bor (Hungarian mulled wine), and hot chocolate with paprika.
Need to know
Book hotels early: Holiday market season is busy—reserve early for the best locations and rates.
Go at night for the most magical atmosphere.
Weekdays > Weekends: Crowds are lighter, lines are shorter, and you can actually browse the stalls.
Don’t forget the cash. Many vendors accept cards now, but having euros (or local currency) is handy for small bites and drinks.
Buy the souvenir mug! When you order Glühwein or hot chocolate, you pay a deposit for the festive mug—keep it as a memory or return it for your money back.
Pack layers and warm accessories! You’ll enjoy your experience so much more if your teeth aren’t chattering.
Explore beyond the big ones. Famous markets are a must, but smaller local ones often feel even more charming and authentic.
Travel Advisor
Jordan McCoy
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