Skip the Crowds of Tuscany—Discover Marche Instead

Why Marche?

Marche is a land of lush green hills, vineyard-draped valleys, and countless medieval borghi (villages), each brimming with character and history. Whether you're after food, art, nature, or seaside relaxation, this region delivers it all—without the chaos.

Towns to explore

• Ascoli Piceno and Fermo rival Tuscany’s most photogenic towns with their cobblestone alleys, Baroque churches, and artisan shops—but without the crowds.

• Urbino, a UNESCO World Heritage Site, is a Renaissance jewel where art and architecture take center stage.

• Cagli charms with its medieval core and hosts its own Palio each August—a smaller, more intimate echo of Siena’s famous race.

• For a unique stay near Urbino, book a room at Tenuta Santi Giacomo e Filippo, where countryside calm meets farm-to-table dining.

• Loreto is a must-see hilltop town, home to the Basilica della Santa Casa, believed to house the Virgin Mary’s original home. Legend has it that angels flew it from Jerusalem to Italy—don’t miss it, especially with a knowledgeable local guide.

• And don’t miss Gradara, a fairytale fortress town filled with summer festivals, kid-friendly charm, and stunning views.

Coastal escapes

Marche boasts some of Italy’s most underrated beaches.

• Pesaro and Fano are lively seaside towns with beach clubs, seafood galore, and stylish shopping. Check into Excelsior Hotel, SPA & Lido in Pesaro for a five-star beachfront experience, complete with a spa and private beach.

• Numana and Sirolo offer dramatic cliffs, turquoise waters, and pristine coves—ideal for swimming and kayaking.

• In Senigallia, a medieval castle stands just steps from the sand, while the long lungomare is perfect for evening strolls.

Marche’s cuisine is a revelation—simple, ingredient-driven, and deeply satisfying.

Michelin-starred highlights

• Madonnina del Pescatore: Two-star seafood temple; refined and unforgettable.

• Dalla Gioconda: One-star stunner with sweeping views and a playful, modern Italian menu.

• Nostrano: Seaside elegance in Pesaro, offering refined fish and meat dishes.

Local favorites

• Farina (Pesaro): The best pizza in town, just steps from the historic center.

• La Gioconda (Cagli): A cozy gem with refined fare at modest prices.

• La Conchiglia (Numana): Your go-to for a casual, beachside fish lunch.

• Tajamare (Senigallia): House-made pasta and seafood; don’t miss the stuffed fish pastas.

• Il Bacio (Gradara): Hearty meats and steaks served within the castle walls.

• Maki (Fano): A gelateria where flavors change with the seasons, all made from local organic ingredients.

Truffle lovers, take note: Fall and winter bring the white and black truffle season to Acqualagna, a tiny town obsessed with this delicacy. Visit the truffle museum, pop into shops, and dine at one of its many dedicated restaurants. Try Osteria Braceria and go for the full truffle tasting—especially the antipasto sampler and truffle-studded pasta.