Curator’s statement
London is a vibrant, bustling city with true international charm. It is home to people from all over the world and showcases this in its wide range of amazing restaurants. But did you know there is also incredible shopping in London? A plethora of shops await the pickiest shoppers, from luxury fashion designers to local British perfumeries dating back to the 1800s.
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Where to stay in London
Kimpton Fitzroy London
Upscale property overlooking Russell Square with sophisticated rooms and suites.
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$100 hotel / resort credit.
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Breakfast daily.
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Claridge's London
Mayfair's Art Deco heaven, with glamorous design and impeccable service worthy of the Queen.
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$100 food / beverage credit.
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Breakfast daily.
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Upgrade & extended check-in/out whenever possible.
Ham Yard Hotel, Firmdale Hotels
A luxury hotel in the heart of London's SoHo district with a stylish restaurant and bar, secret courtyard, theater and spa.
Fora Perks
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$100 food / beverage credit.
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Welcome amenity.
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Breakfast daily.
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Upgrade & extended check-in/out whenever possible.
Unlock perks by contacting Cameron & Justin to book your trip.
Things to do in London
Shopping in London
Exploring London's Diverse Shopping Landscape
As an avid traveler and seasoned shopper, I can confidently say that London is one of the world's premier destinations for retail therapy. From high-end luxury boutiques to vibrant local markets, the city offers an unparalleled shopping experience that caters to every taste and budget.
Iconic Department Stores
No visit to London is complete without stepping into the grand halls of its legendary department stores. Start your journey at Fortnum & Mason near Piccadilly Circus, a quintessentially British institution dating back to 1707. Wander through its elegant floors, browsing the finest teas, confections and gourmet delicacies. For a more opulent experience, head to the iconic Harrods - London’s famous department store of luxury designer fashion, jewelry, homeware and the amazing Food Halls.
The West End shopping district, centered around Oxford Street, Regent Street and Carnaby Street, is a shopper's paradise. Anchored by Selfridges, this area offers an unparalleled concentration of high-street brands, luxury boutiques and iconic landmarks. Selfridges, founded in 1909, is the largest store on Oxford Street and one of the most famous department stores in the world, known for its impressive shoe galleries, jewelry hall and gourmet food hall. Just a short walk away, you'll find Hamleys, the world's largest and oldest toy shop, as well as the historic Liberty of London, a beloved department store housed in a striking Tudor-style building. This vibrant shopping district is a must-visit for any discerning shopper in London.
Tailored Luxury
If you're in the market for bespoke, high-quality apparel, London has few peers. Jermyn Street is renowned for its prestigious tailors and shoemakers, offering made-to-measure suits, shirts and shoes that are timeless and elegant. Establishments like Crockett & Jones, Tricker's and Foster & Son are just a few of the iconic brands that have called this street home for decades. For a more contemporary take on British style, explore the boutiques of Mayfair, where you'll find brands like Dunhill, Gieves & Hawkes and Hackett.
Old and New Bond Street are also nearby, and are the epicenters of luxury shopping in London. These prestigious streets are home to flagship stores of the world's most prestigious brands, including Cartier, Burberry, Chanel, Dior and Louis Vuitton. The grand, ornate architecture and beautiful window displays create a truly opulent shopping experience, catering to the discerning tastes of locals and travelers alike.
Traditional British Style
With locations all over the city, Barbour is a renowned British heritage brand, recognized for its iconic waxed jackets, durable outdoor apparel and classic country-inspired clothing. Established in 1894 by John Barbour in South Shields, England, the brand has maintained a reputation for quality craftsmanship and timeless design. With a commitment to durability and functionality, Barbour garments are favored by outdoor enthusiasts and urban adventurers alike, embodying a quintessentially British aesthetic with enduring appeal.
Bustling Markets
London's markets are a treasure trove for the discerning shopper. Lose yourself in the lively atmosphere of Portobello Road, famous for its antiques, vintage clothing and street food. For a more gastronomic adventure, visit the renowned Borough Market, where you can sample artisanal produce, freshly baked breads and international street food like gourmet burgers, wood-fired pizza and Britain’s finest cheeses. It’s a perfect place to grab a quick bite for breakfast or lunch before continuing your shopping tour around the city.
Hip and Trendy
London's diverse neighborhoods are also home to a thriving independent retail scene. Wander through the charming streets of Shoreditch to discover cutting-edge fashion, quirky homeware and innovative design at stores like Mason & Painter and Straw London. In Covent Garden, you'll find a delightful mix of boutiques, artisan workshops and street performers, including Radley, Mulberry, Ted Baker, Orlebar Brown and Paul Smith.
Whether you're in search of timeless luxury, artisanal delights or the latest fashion trends, London's shopping landscape offers an unparalleled experience. With this guide, you'll be well-equipped to navigate the city's diverse retail offerings and create lasting memories during your shopping adventures.
Travel Advisor
Cameron Tempest
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This guide is part of our ongoing series on travel to London. Looking for more travel inspiration? Check out my guide, Guide to Traveling on Europe's Sleeper Trains, or Fora Advisor Jennifer Lopez's guide, London 4–Day Itinerary.