The Seoul Edit

Ancient Seoul

This is where I truly felt Seoul’s history come alive. Walking through Bukchon Hanok Village, surrounded by traditional hanok houses, feels quiet and intimate, almost like the city slows down for a moment. I loved wandering the small streets between Gyeongbokgung Palace and Changdeokgung Palace, around Ikseon-dong and Insadong neighborhoods where you can find local restaurants, trendy cafés, and classic tea houses hidden in the alleys

Myeongdong

Myeongdong feels energetic and constantly in motion, especially in the late afternoon and evening. I usually come here to explore beauty stores, try street food, and simply soak in the atmosphere—there’s always something happening. Between K-beauty shops, fashion spots, and food stalls selling everything from tteokbokki to hotteok, it’s an easy place to get carried away. I recommend coming hungry, taking your time, and ducking into side streets or cafés upstairs when you need a break from the crowds—it’s all part of the experience. After, head to Dongdaemun Design Plaza (DDP).

A futuristic landmark I loved visiting for its architecture alone, DDP feels especially striking at night and is a great spot to walk around, take photos, and see a different, ultra-modern side of Seoul.

Gangnam

Gangnam feels bold, busy, and very Seoul. I like walking along Apgujeong Rodeo Street, where you’ll find Dior, Gucci, the iconic Galleria department store, and the famous Gangnam Style hands everyone stops to photograph. From there, strolling through Dosan is a must—there are so many cool boutiques, cafés, and design-forward spaces worth exploring.

From Gangnam, it’s worth continuing on to Starfield Library, a strikingly modern space and one of the world’s most spectacular libraries, known for its soaring shelves and contemporary architecture; and to wrap up the night I suggest heading to a fun karaoke nearby or around Hongdae.

Hongdae

Hongdae feels young, creative, and a little chaotic in the best way. It's the perfect young people’s hub to go shopping for clothes, accessories, and nightlife.

Seongsu

Seongsu feels cool and industrial, with old warehouses turned into cafés, concept stores, and design spaces. It’s one of my favorite areas to slow down, explore thoughtfully curated shops, and cafe-hop.

Coffee

Cafe Onion Anguk: Housed in a beautifully restored hanok, Cafe Onion Anguk blends traditional architecture with a modern café scene. I loved stopping here for great pastries, coffee, and the calm atmosphere right in the middle of historic Seoul, in a traditional Hanok house.

Cheongsudang Bakery: Cheongsudang Bakery feels hidden and serene, with a traditional-style courtyard that invites you to slow down. It’s a lovely stop for pastries and tea, especially if you want a quiet moment away from the city’s rush.

Nudake: NUDAKE feels more like an art installation than a bakery, with sculptural desserts and bold, conceptual design. I loved it for something different—come for the visuals, stay for the creative pastries you won’t find anywhere else, there are few location across Seoul.

Rain Report: This quirky Seoul café makes it feel like it’s raining every 15 minutes, creating a cozy, immersive atmosphere where you can sip great coffee and watch the “rainfall” pour down—even when it’s sunny outside. It’s one of those spots that’s as fun for the experience and photos as it is for the drinks and desserts

Eat

Tenjimon: A standout Japanese-inspired dining experience in Gangnam that offers an elegant omakase tasting menu blending Korean seasonal ingredients with refined Japanese technique. Suggested Reservation

Mukjung: Mukjung is a refined Korean restaurant focused on seasonal ingredients and beautifully balanced flavors. It’s a great place to experience modern Korean cuisine in a calm, intimate setting, perfect for a thoughtful and elevated meal.

A Flower Blossom on the Rice: This cozy spot in Insadong is known for its comforting Korean home-style dishes, beautifully presented and full of flavor. I loved it for a relaxed, authentic meal that feels simple yet thoughtful—perfect after walking around the neighborhood.

Bium: Bium offers a refined take on Korean cuisine, focusing on seasonal ingredients and beautifully balanced flavors. It’s a calm, elegant spot for a slow, thoughtful meal—perfect if you’re looking for something elevated but understated in Gangnam. No budget limits.

Drink

Alice Cheongdam: Hidden bar vibes with a speakeasy feel and very creative cocktails. It’s elegant but not stiff, and getting in already feels like part of the experience.

Zest Seoul: Modern, design-forward, and consistently ranked among Asia’s best bars. The cocktails are inventive, seasonal, and beautifully balanced.

Charles H. (Four Seasons Seoul): A polished hotel bar with jazz vibes and top-tier cocktails. It feels timeless and elegant—great for a slower, sophisticated night.

Side Note Club (Seongsu): More relaxed and artsy, perfect if you’re already exploring Seongsu. Great drinks, cool crowd, and an effortless, local feel.

I’m Karaoke: A fun, private-room karaoke spot where you can actually order drinks and snacks while you sing. It’s perfect for groups and feels more like a mini party than a quick karaoke stop.