Curator’s statement
Forget what you think you know about Switzerland. It’s where raw, untamed nature meets refined urban culture. You can stand in the profound silence of a glacier-carved valley and, a few hours later, be seated at a world-class table where you'll discuss the nuances of local wine.
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Where to stay in Switzerland
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Things to do in Switzerland
Forget the crowded ferries. On the grand Swiss lakes, a private charter isn't an indulgence—it's a necessity. We'll handle the yacht—you just handle the champagne.
Private Riva Yacht Cruise: Glide across Lake Geneva in a classic polished wood Riva yacht with champagne in hand. Enjoy cruising past the UNESCO-protected vineyards of Lavaux.
Unlock watchmaking’s secrets: For a private journey to the soul of Swiss craftsmanship, take an exclusive, hands-on masterclass at a prestigious watchmaker’s shop in Geneva.
Private helicopter tour: Arrange a private helicopter tour for a "God's-eye view" of the Eiger, Mönch, and Jungfrau peaks—and land on a glacier for a champagne toast.
Männlichen to Kleine Scheidegg hike: Enjoy what is arguably the most stunning “easy” hike in the world, with jaw-dropping, in-your-face views of the Eiger North Face.
Trümmelbach Falls: Ride a funicular inside a mountain and witness the power of 10 glacial waterfalls carving their way through rock.
Shopping in the Viadukt: Skip the main drag and head to the trendy arches of the Viadukt in Zürich West, where you’ll find local designer boutiques and a vibrant market hall.
Vintage car adventure: Live out your fantasy behind the wheel of a classic convertible for a drive over the stunning Julier or Bernina Passes, complete with a curated route and gourmet picnic.
Places to eat & drink in Switzerland
Forget white tablecloths for a moment. True Zürich luxury is enjoying the city's best bratwurst from the legendary Sternen Grill—preferably lakeside.
Restaurant de l’Hôtel de Ville, Crissier: Make a culinary pilgrimage to this three-Michelin-starred temple of gastronomy.
Café du Grütli, Lausanne: For authentic fondue where the locals go, visit this cozy, wood-paneled institution. Be sure to order the moitié-moitié.
Taste authentic Filets de Perches: Find a waterfront café in a small village like Saint-Saphorin and order delicate perch filets pan-fried in butter, a quintessential lakeside dish.
Piz Gloria, Schilthorn: Enjoy a spectacular lunch at the famous revolving restaurant atop the Schilthorn, known for its role in a James Bond film and its 360-degree views.
Sternen Grill, Zürich: This legendary walk-up stand serves what many consider the best bratwurst in the city. Grab one with a crispy roll and eat it by the lake like a local.
Private fondue in a rustic hut: Arrange a guided, torchlit walk to a traditional mazot for the most authentic and cozy fondue or raclette experience imaginable.
Engadiner Nusstorte tasting: You cannot leave the Engadine without trying its most famous creation, the rich caramel and walnut tart. We know the small, family-run bakeries that make the very best.
Need to know
The golden egg: When your train ticket is checked, don’t just show the QR code. Make eye contact with the conductor and say “Grüezi.” This small gesture of politeness is deeply Swiss and will be met with a warm smile.
Hidden gem: For a truly spectacular journey, take the Bernina Express. This UNESCO World Heritage train ride carves a path from the alpine heights of St. Moritz down to the palm trees of Tirano, Italy, with views of glaciers, turquoise lakes, and spiraling viaducts.
Getting around: The First Class Swiss Travel Pass is your golden key to the entire country’s network of trains, boats, and buses.
Travel Advisor
Caitlin Sumner
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For more inspiration and insider recommendations, visit our Switzerland page.