
Roula Joubran
She/HerBased in San Diego
English, Arabic, Hebrew
Trip budgets start at $500/night
Ask me about
My Story
A citizen of the world who speaks the language of travel and thrives on discovering new cultures, cuisines, and authentic experiences. With over 20 years in luxury travel, I’ve explored more than 40 countries and learned what makes a journey truly unforgettable. I bring curiosity, connection, and a taste for the finest things in life to every trip I design. My secret ingredient? Immersing myself in hidden gems, local favorites, and experiences that make each journey effortless, personal, and extraordinary.
Travel Style
For me, travel is about connection, culture, and discovering the soul of a place. I love finding local gems, tasting incredible food, and creating experiences that go beyond the ordinary. From a secret corner in Ischia to exclusive adventures in New York, my goal is to make every trip uniquely memorable.
Reviews (8)
Jose A.
a month ago
RJ was exceptional from start to finish. BOOM!
She’s incredibly proactive about the details and doesn’t disappear once you depart. RJ tracks alongside you throughout the trip to ensure you receive the hotel and airline benefits she negotiated on your behalf. We would enthusiastically work with RJ again and recommend her for any trip you are planning. We consider her the Travel Concierge for our private getaways and our Gracianna Winery business.
Elias M.
2 months ago
RJ provided exceptional, end-to-end service and demonstrated a high level of professionalism and expertise. RJ was proactive in communicating before and during the stay, successfully arranged an upgrade and late checkout, and ensured all details were handled flawlessly. I highly recommend her as a trusted and outstanding FORA agent.
Asaad J.
3 months ago
Roula is amazing. She took care of every small detail of the trip and was very helpful and responsive. Her planning was very thorough and made our trip smooth even though we were a large group.
Elias M.
a year ago
Booking with Roula was such a great experience! From the moment I reached out, she made everything feel easy and stress-free. She really listens to what you're looking for and tailors everything to your needs. It was clear that she genuinely cares about making sure your trip is perfect.
She went above and beyond to help with recommendations and even checked in with me during my travels. I couldn’t have asked for a better person to help plan my trip. Highly recommend!
Gary B.
a year ago
Unforgettable Trip to Japan! Thanks to Roula, our trip to Japan was absolutely unforgettable. Every detail was perfectly tailored, and her expertise made the entire journey exceptional and personalized. Highly recommend her for any dream trip!
Jose A.
a month ago
RJ was exceptional from start to finish. BOOM!
She’s incredibly proactive about the details and doesn’t disappear once you depart. RJ tracks alongside you throughout the trip to ensure you receive the hotel and airline benefits she negotiated on your behalf. We would enthusiastically work with RJ again and recommend her for any trip you are planning. We consider her the Travel Concierge for our private getaways and our Gracianna Winery business.
Elias M.
2 months ago
RJ provided exceptional, end-to-end service and demonstrated a high level of professionalism and expertise. RJ was proactive in communicating before and during the stay, successfully arranged an upgrade and late checkout, and ensured all details were handled flawlessly. I highly recommend her as a trusted and outstanding FORA agent.
Asaad J.
3 months ago
Roula is amazing. She took care of every small detail of the trip and was very helpful and responsive. Her planning was very thorough and made our trip smooth even though we were a large group.
Elias M.
a year ago
Booking with Roula was such a great experience! From the moment I reached out, she made everything feel easy and stress-free. She really listens to what you're looking for and tailors everything to your needs. It was clear that she genuinely cares about making sure your trip is perfect.
She went above and beyond to help with recommendations and even checked in with me during my travels. I couldn’t have asked for a better person to help plan my trip. Highly recommend!
Travel ideas (2)

Why Naples Is the Perfect 24-Hour Italian Escape You Can’t Afford to Miss!
Wondering how to make your Italian escape truly unforgettable? I never anticipated how much I would fall for this vibrant city, but my visit to Naples unveiled a side of Italy I hadn't fully appreciated before. Naples isn’t just a stop; it’s an experience with its lively streets, historic treasures, stunning views and flavors that dance on your palate, making it the perfect complement to any Amalfi getaway. Embrace the unexpected charm and energy of Naples, it’s a city that promises to surprise and delight, leaving you with cherished memories and a deeper appreciation for the essence of Italian culture. Don’t miss a vibrant stop in Naples before or after your Amalfi Coast adventure.

Why Naples Is the Perfect 24-Hour Italian Escape You Can’t Afford to Miss!
Wondering how to make your Italian escape truly unforgettable? I never anticipated how much I would fall for this vibrant city, but my visit to Naples unveiled a side of Italy I hadn't fully appreciated before. Naples isn’t just a stop; it’s an experience with its lively streets, historic treasures, stunning views and flavors that dance on your palate, making it the perfect complement to any Amalfi getaway. Embrace the unexpected charm and energy of Naples, it’s a city that promises to surprise and delight, leaving you with cherished memories and a deeper appreciation for the essence of Italian culture. Don’t miss a vibrant stop in Naples before or after your Amalfi Coast adventure.

Wine, Wellness & Wonder: A Luxe Ladies' Weekend in Calistoga
Calistoga is my personal oasis—a place where I can truly unwind and reconnect with myself and my friends. I’ll never forget my first visit, surrounded by stunning vineyards and fresh mountain air. We spent our days indulging in luxurious spa treatments and savoring local wines, sharing laughter and heartfelt conversations. Each trip reminds me of the beauty of connection and the joy of taking time for ourselves. Calistoga isn’t just a getaway; it’s a cherished experience that always leaves me feeling refreshed and inspired.

Wine, Wellness & Wonder: A Luxe Ladies' Weekend in Calistoga
Calistoga is my personal oasis—a place where I can truly unwind and reconnect with myself and my friends. I’ll never forget my first visit, surrounded by stunning vineyards and fresh mountain air. We spent our days indulging in luxurious spa treatments and savoring local wines, sharing laughter and heartfelt conversations. Each trip reminds me of the beauty of connection and the joy of taking time for ourselves. Calistoga isn’t just a getaway; it’s a cherished experience that always leaves me feeling refreshed and inspired.

Why Naples Is the Perfect 24-Hour Italian Escape You Can’t Afford to Miss!
Wondering how to make your Italian escape truly unforgettable? I never anticipated how much I would fall for this vibrant city, but my visit to Naples unveiled a side of Italy I hadn't fully appreciated before. Naples isn’t just a stop; it’s an experience with its lively streets, historic treasures, stunning views and flavors that dance on your palate, making it the perfect complement to any Amalfi getaway. Embrace the unexpected charm and energy of Naples, it’s a city that promises to surprise and delight, leaving you with cherished memories and a deeper appreciation for the essence of Italian culture. Don’t miss a vibrant stop in Naples before or after your Amalfi Coast adventure.

Why Naples Is the Perfect 24-Hour Italian Escape You Can’t Afford to Miss!
Wondering how to make your Italian escape truly unforgettable? I never anticipated how much I would fall for this vibrant city, but my visit to Naples unveiled a side of Italy I hadn't fully appreciated before. Naples isn’t just a stop; it’s an experience with its lively streets, historic treasures, stunning views and flavors that dance on your palate, making it the perfect complement to any Amalfi getaway. Embrace the unexpected charm and energy of Naples, it’s a city that promises to surprise and delight, leaving you with cherished memories and a deeper appreciation for the essence of Italian culture. Don’t miss a vibrant stop in Naples before or after your Amalfi Coast adventure.

Wine, Wellness & Wonder: A Luxe Ladies' Weekend in Calistoga
Calistoga is my personal oasis—a place where I can truly unwind and reconnect with myself and my friends. I’ll never forget my first visit, surrounded by stunning vineyards and fresh mountain air. We spent our days indulging in luxurious spa treatments and savoring local wines, sharing laughter and heartfelt conversations. Each trip reminds me of the beauty of connection and the joy of taking time for ourselves. Calistoga isn’t just a getaway; it’s a cherished experience that always leaves me feeling refreshed and inspired.

Wine, Wellness & Wonder: A Luxe Ladies' Weekend in Calistoga
Calistoga is my personal oasis—a place where I can truly unwind and reconnect with myself and my friends. I’ll never forget my first visit, surrounded by stunning vineyards and fresh mountain air. We spent our days indulging in luxurious spa treatments and savoring local wines, sharing laughter and heartfelt conversations. Each trip reminds me of the beauty of connection and the joy of taking time for ourselves. Calistoga isn’t just a getaway; it’s a cherished experience that always leaves me feeling refreshed and inspired.
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