Emily Smale
Based in Minneapolis, MN
English
Emily Smale
Ask me about
My Story
I’m a multi-business founder and creative director turned travel advisor—because after years of building brands, leading teams, and designing big, meaningful lives, I know this to be true: the best experiences should *feel* effortless.
My background spans brand strategy, entrepreneurship, and high-level project management, which means I approach travel the same way I approach business: with clarity, intention, and a deep respect for your time, energy, and taste.
I believe travel should support your real life—not exhaust you. My role is to take the mental load off your plate, advocate for you behind the scenes, and design an experience that feels aligned, seamless, and genuinely special.
If you value beauty and logistics, ease and intention—you’re in the right place.
Travel Style
I specialize in thoughtfully curated travel for people who want their trips to feel (and look) amazing—whether that’s a soulful solo reset, a romantic escape, a once-in-a-lifetime family adventure, or a beautifully planned group trip that feels effortless.
I’m especially passionate about elevated family travel (mama of three over here! I know what it means to not want to have to just watch your kids in a different place, but to truly want a vacation with your kids). I specialize in boutique hotels and design-forward stays (hello design background and taste), experiences that blend rest, happiness, and intentional vibes (whatever vibe you desire, I will curate), and trips that mark a moment: a transition, a celebration, a reset (honeymoon? Babymoon? Yearly trip with your spouse? I’ve got you)