Curator’s statement
London offers a rich blend of history, culture, and modern excitement, from iconic landmarks like Big Ben and Buckingham Palace to cutting-edge art and theater. The city’s diverse neighborhoods each have their own character, offering everything from world-class museums to vibrant street markets. Food lovers can enjoy global cuisine, from Michelin-starred restaurants to classic fish and chips. With its unique mix of old-world charm and contemporary energy, London is a destination that truly has something for everyone.
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Where to stay in London
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Things to do in London
Dinner at Soho House Dean Street
Visit the British Museum: Explore one of the world’s greatest museums, home to the Rosetta Stone, Egyptian mummies, and treasures from across history—all free to enter.
See Buckingham Palace and the Changing of the Guard: Witness the royal ceremony outside the palace gates and enjoy the grandeur of London’s most famous residence.
Ride the London Eye: Get breathtaking panoramic views of the River Thames and city skyline from this iconic observation wheel.
Explore the Tower of London: Step back in time at this historic fortress, see the Crown Jewels, and hear tales from the Yeoman Warders (Beefeaters).
Stroll along the South Bank: Enjoy street performers, riverside restaurants, and landmarks like Shakespeare’s Globe and the Tate Modern.
Tour Westminster Abbey and Big Ben: Admire the Gothic architecture and discover centuries of British history in this UNESCO World Heritage site.
Shop at Covent Garden and Oxford Street: Find everything from designer boutiques to street performers and cozy cafés in these lively shopping districts.
Visit Camden Market: Browse unique vintage finds, handmade crafts, and international food stalls in London’s most eclectic neighborhood.
Relax in Hyde Park: Take a peaceful walk, rent a paddleboat on the Serpentine, or visit Kensington Palace within this vast urban oasis.
Catch a West End show: Experience world-class theater productions in London’s famous entertainment district, from timeless classics to hit musicals.
Places to eat & drink in London
In Belgravia
The Clove Club: A two-Michelin-star modern British restaurant in Shoreditch, known for creative tasting menus featuring seasonal ingredients.
Ikoyi: A bold fine-dining spot offering West African-inspired dishes made with British seasonal produce and complex spice blends.
Pied à Terre: A refined French restaurant in Fitzrovia, recognized for elegant tasting menus and exceptional vegetarian options.
Tamarind (Mayfair): A sophisticated Indian restaurant that combines traditional flavors with modern presentation, earning Michelin-star status.
Restaurant Gordon Ramsay: The celebrity chef’s flagship in Chelsea, offering three-Michelin-star French cuisine with impeccable service.
The Ledbury: A Notting Hill favorite serving modern European dishes with local ingredients in a relaxed yet elegant setting.
L’Escargot: London’s oldest French restaurant, beloved for its timeless charm and classic dishes like escargot and beef bourguignon.
Need to know
Getting around
Use public transport: The London Underground (“the Tube”) is the fastest way to get around. Grab an Oyster card or use contactless payment for cheaper fares.
Avoid rush hour: Trains and buses are extremely crowded from 7–9 am and 5–7 pm, so plan sightseeing outside those times.
Walk when possible: Many famous sights are close together (like Big Ben, Westminster Abbey, and Buckingham Palace), so walking can be quicker and more scenic.
Use Google Maps or Citymapper: Both apps show the best transport routes, live updates, and fare info.
Accommodation tips
Stay central if possible: Areas like Covent Garden, South Bank, or Kensington make it easy to walk or hop on the Tube to major attractions.
Book early: Hotels and popular spots fill up fast, especially in summer and around Christmas.
Check for free breakfast: Many London hotels charge extra, so find one that includes it to save money.
Money and costs
Use contactless cards or mobile pay: Almost every shop, restaurant, and taxi accepts it, and you’ll get better exchange rates.
Free attractions abound: World-class museums like the British Museum, National Gallery, and Tate Modern are all free to enter.
Budget for dining: London can be pricey, but there are great street markets (like Borough or Camden) for affordable, delicious food.
Weather and packing
Expect all seasons in one day: London weather changes fast, so pack layers and a small umbrella.
Comfortable shoes are a must: You’ll walk a lot, especially in places like Hyde Park, the South Bank, and museum districts.
Cultural and safety tips
Stand on the right: On escalators, stand on the right side, and walk on the left—locals take this seriously!
Tipping etiquette: A 10–12.5% service charge is usually added at restaurants. Extra tipping isn’t required unless service was exceptional.
Be mindful of pickpockets: Especially in crowded tourist areas or on public transport—keep bags zipped and valuables close.
Book major attractions in advance: Popular sites like the London Eye, Tower of London, or Buckingham Palace tours often sell out.
Travel Advisor
Whitney Bonin
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For more travel inspiration and insider recommendations, check out our London page.