Travel Advisor

Si Si Penaloza


  • Luxury travel,
  • spa and wellness,
  • culinary travel,
  • romance travel
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Si Si Penaloza Travel Agent


SoCal-based veteran travel editor with luxury print magazines JETSET + MAXIM. I serve on multiple spa juries and my first love is coconut ice cream – bonus points for gelato on a Sicilian brioche bun.

Home airports

LAX for international, SNA for domestic and ski season.

My travel style

Storytelling with seasoned, spicy narratives remains at the core of my interdisciplinary ethos and personal style. Career highlights include interviewing the cast of The Great Gatsby in Cannes, reporting from Prince Harry’s Diamond Jubilee Tour of the Caribbean, toasting Roger Federer’s debut as brand ambassador of Moët and Chandon in Paris, racing the Top Gear team through Stellenbosch Vineyards. My strengths lie in contextualizing and cultivating relevant content for a broad audience, as well as the inverse art form – narrowcasting niche narratives to more discerning demographics. I've reviewed over 200 hotels and spas – not all glowing reviews, mind you – from Bhutan to Bora Bora, contributing to The Globe and Mail, ELLE Canada, NUVO, and more recently Southern California Living, JETSET, MAXIM and GORDON DRIVE.

Favorite hotels

Recently returned from:

  • Skiing in full send mode at the Four Seasons Jackson Hole.

  • Experiencing a weekend of classic cars and culinary at Alila Ventana Big Sur.

  • Being one of the first to stay at the stunning brand new, six bedroom high design DREAM villas on the private island of Ambergris Cay in the Turks and Caicos.

  • Checking into the full-buyout only Lake Kora, Adirondacks – a spellbinding trip down the rabbit hole of living in the "Great Camps" era of the Rockfellers and Vanderbilts.

Dreaming of:

  • Tasmania.

  • New Zealand.

One thing I can't travel without...

RIMOWA Über Alles.

Two truths, one lie:

  1. I soaked in a two hour bubble bath in the legendary pink marble Art Deco tub at Umaid Bhawan Palace's Maharani Suite.

  2. I ate my way through France's 30 Michelin-starred restaurants in 2021 over 30 days.

  3. NYE travel peaked for me at a Jay-Z and Coldplay concert at the then newly opened Cosmopolitan hotel in Las Vegas back in 2011. Now I prefer to hide away at an intimate sporting lodge where I can fly fish or ski fresh powder on New Year's Day.

Si Si Penaloza Travel Agent

Travel Advisor

Si Si Penaloza

Get in touch with Si Si

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