
Si Si Penaloza
Si Si Penaloza
Ask me about
My Story
SoCal-based veteran travel editor with luxury print magazines JETSET + MAXIM. I serve on multiple spa juries and my first love is coconut ice cream – bonus points for gelato on a Sicilian brioche bun.
My Travel Style
Storytelling with seasoned, spicy narratives remains at the core of my interdisciplinary ethos and personal style. Career highlights include interviewing the cast of The Great Gatsby in Cannes, reporting from Prince Harry’s Diamond Jubilee Tour of the Caribbean, toasting Roger Federer’s debut as brand ambassador of Moët and Chandon in Paris, racing the Top Gear team through Stellenbosch Vineyards. My strengths lie in contextualizing and cultivating relevant content for a broad audience, as well as the inverse art form – narrowcasting niche narratives to more discerning demographics. I've reviewed over 200 hotels and spas – not all glowing reviews, mind you – from Bhutan to Bora Bora, contributing to The Globe and Mail, ELLE Canada, NUVO, and more recently Southern California Living, JETSET, MAXIM and GORDON DRIVE.