Advisor - Rick Holberg

Rick Holberg

  • Based in icon

    Based in Asheville, North Carolina

  • Languages spoken icon

    English

Ask me about

USA
Caribbean
Europe

My Story

My relationship with travel started early—on a high school trip to Germany. It was the first time I experienced what it meant to truly be somewhere different, not just see it. That trip shaped a belief I’ve carried ever since: the best way to understand the world is to immerse yourself in it.

Since then, I’ve been drawn to travel that goes beyond the surface—experiences that feel authentic, connected, and grounded in a sense of place. Whether it’s time spent in Italy or discovering the balance between city life and the surrounding landscape, I’m always looking for moments that offer real perspective.

For me, travel isn’t about checking boxes—it’s about experiencing a place in a way that stays with you.

Travel Style

I design travel experiences that feel effortless, immersive, and just a little bit insider.

My approach is rooted in balance: cities and nature, structure and spontaneity, local discovery and refined experiences. I gravitate toward boutique hotels with a strong sense of place, destinations where walkability matters, and itineraries that allow you to move seamlessly through a location rather than rush past it.

Food is always part of the story—both the under-the-radar local spots and the standout dining experiences that define a place. The goal isn’t just to visit somewhere, but to feel connected to it.

My clients tend to appreciate a laid-back sense of luxury—elevated, but never overdone. And just as importantly, I help them avoid the noise: overcrowded destinations, overbuilt itineraries, and experiences that feel generic.

As a connector, I bring access—to the right hotels, the right perks, and the kinds of experiences that aren’t always obvious. As a storyteller, I help shape trips that have a natural flow and a point of view.

The end result is simple: travel that feels easy, personal, and genuinely memorable.

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Travel ideas (4)

Travel photos

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