Jorge Rivera | Fora Travel

Ask me about

Japan

Ecuador

Puerto Rico

My Story

Jorge Rivera is the founder of PositivEarth, a boutique travel and culture consultancy shaped by more than twelve years in the airline industry, a Master’s degree in Forensic Psychology, and lived experience across 100 plus global destinations. His work focuses on how culture shapes behavior, and how trust is built through meaningful travel experiences.

Jorge approaches destinations as living cultural systems. He prioritizes immersion over observation, spending time in local neighborhoods, markets, and community spaces to understand how history, tradition, and daily life intersect.

Bilingual in English and Spanish, Jorge bridges audiences with sensitivity and clarity. His background in psychology informs an ethical, human centered approach to storytelling that prioritizes cultural credibility.

Through PositivEarth, Jorge partners with brands seeking authentic, culturally grounded storytelling that resonates with travelers who value depth, respect, and connection.

Jorge Rivera is the founder of PositivEarth, a boutique travel and culture consultancy shaped by more than twelve years in the airline industry, a Master’s degree in Forensic Psychology, and lived experience across 100 plus global destinations. His work focuses on how culture shapes behavior, and how trust is built through meaningful travel experiences.

Jorge approaches destinations as living cultural systems. He prioritizes immersion over observation, spending time in local neighborhoods, markets, and community spaces to understand how history, tradition, and daily life intersect.

Bilingual in English and Spanish, Jorge bridges audiences with sensitivity and clarity. His background in psychology informs an ethical, human centered approach to storytelling that prioritizes cultural credibility.

Through PositivEarth, Jorge partners with brands seeking authentic, culturally grounded storytelling that resonates with travelers who value depth, respect, and connection.

Travel Style

Jorge Rivera is driven by a deep curiosity for how culture shapes identity, behavior, and human connection. His passion lies in immersive travel that goes beyond sightseeing, focusing instead on local life, shared rituals, and meaningful exchanges. With a background in aviation and psychology, he is especially drawn to understanding traveler behavior, reducing anxiety through knowledge, and empowering people to move through the world with confidence and respect. Jorge is committed to ethical storytelling, cultural preservation, and responsible tourism, partnering with destinations and brands that value authenticity, inclusion, and long-term community impact.

Stay connected

Travel photos