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Step into the future of travel entrepreneurship

Build a business doing what you love—on your own terms. Fora redefines what it means to be a travel advisor. Cue more flexibility, more support, and more community, for both aspiring and experienced travel advisors.

people walk on a boardwalk flanked by palm trees

Community

Our diverse, inclusive, and engaged global community is designed to make you feel welcome.

  • Live networking events across the country

  • icon app

    Community app for collaboration and support

  • events icon

    Weekly online community and partner events

Training visual

Training

Start booking trips the day you join, with a best-in-class training curriculum developed by industry experts.

  • Access to recorded lessons, getting what you need when you need it

  • Learn alongside your community from experienced advisors

  • 40+ hours of live, small-group training

  • Certification programs to guide your learning journey

Partnerships visual

Partnerships

You'll benefit from our decades of experience in the industry, to unlock perks and upgrades for your clients at hotels around the world.

  • Preferred partnerships and invite-only memberships with hotel brands

  • Perks at over 7,200 hotels and cruises worldwide

  • Increased commission at partner properties

  • Exclusive rates

Marketing visual

Marketing

We've got data-driven marketing resources and shareable assets to make you look like a star.

  • Your own @fora.travel email address

  • A dedicated profile page on Fora's website

  • Designer-made email and social media templates

  • Client-development tips and best practices

Booking visual

Platform

We’re using the latest technology to build tools that make being a travel advisor easier than ever.

  • IATA# (license to sell travel) icon

    IATA # (license to sell travel)

  • Booking platform icon

    All-in-one booking platform

  • Client Management Icon

    Client-management tools

  • card collection icon

    Client card collection and storage

Payments visual

Payments

We handle every aspect of getting you paid—so you can focus on the fun part.

  • Supplier invoicing

    Competitive commission payout timelines

  • Commission and payment collection

  • Partner invoicing and admin support

  • Net-rate and planning-fee collection

Curious about building your business booking travel with Fora?

Select a booking example to see how much you could earn

Furnished room

Your best friend’s hotel staycation

Beach with cruise

Your parents’ cruise

Giraffe outside vehicle

Your colleague’s safari

Woman sitting on holiday home in Italy, Borgo Gallana

Your custom adventure

Booking Cost

$

Commission Rate *

$10

Commission Earned

$0

You Keep 70%

$0

* Commission levels differ by travel partner, typically ranging from 10-25% and averaging ~12%. Most of that commission (70%) goes straight to you, the advisor. The remainder supports Fora's behind-the-scenes work invoicing partners and chasing commission checks to ultimately ensure timely payment to our advisors.

Ready to get started?

Join the next generation of travel advisors and start earning on your bookings. Apply to become a Fora Advisor in three simple steps (pro tip: most applications are accepted within a few days).

  • Icon

    Apply

    Submit your email and take our survey so we can get to know each other.

  • Icon

    Join Fora

    Once accepted, sign up for one of our membership plans. We have both annual and monthly options.

  • Icon

    Book Travel

    Start building your travel business with Fora booking travel and tapping into our vast resources to set yourself up for success.

We think we're great, and turns out, so do a lot of other pretty important people

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  • Travel + Leisure logo
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  • Business Insider logo
  • New York Mag logo
  • Real Simple logo
  • Tech Crunch logo
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  • USA Today logo
  • Skift logo
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Play
For the seasoned traveler
"Fora’s community and resources allowed me to do this full-time. I took a leap of faith and I’m glad I did."
Play
For the career-changer
"Fora gave me the opportunity to have my own business—with guardrails. It offered me the freedom to be an entrepreneur."
Play
For the natural entrepreneur
"I started travel advising by helping my friends book, and then it became a business. Now I get to transition fully to travel."
Advisor - Randy Marsden

Travel Advisor

Randy Marsden

Software salesperson & travel enthusiast

Choose a membership option that works best for your business.

Book just $360/month in travel and you’ll cover your subscription fees. Everything after that is your profit to keep.

$299
per year
billed every 12 months
  • BEST VALUE: Save 50%
  • Start at 70% commission split
  • 40+ hours of live and recorded trainings
  • Access to 7,200+ preferred partners
  • Custom marketing tools
  • Global community of travel pros

We weren't loving the old travel advisor model, so we built something better

Fora

Old-School Agencies

ApproachWe meet you where you’re at in your advisor journey, whether part time, full time, or somewhere in between.
ApproachExpects you to quit your job to pursue travel advising full time.
CultureInclusive, collaborative, and community-centric to our core. Think collaboration over competition.
CultureSharp-elbowed, not welcoming, and no connection, support, or sense of community.
EarningsWe'll handle commission tracking and payments for you.
EarningsYou'll chase paychecks yourself.
CostLow cost to join, with an affordable and flexible subscription fee.
CostHigh startup costs with training and certification fees.
TechnologySilicon Valley engineers building tools for you.
TechnologyPencils and paper (yes, really).
OnboardingHit the ground running with a personalized and ongoing training curriculum.
OnboardingExpensive (and required) training programs with outdated curricula.
Sales QuotasSet your own goals.
Sales QuotasStrict minimum sales requirements.

Apply to join Fora today & get everything you need to succeed

Share your email below to kick off your application process.

Still have questions? We got you.

As soon as you sign up, you'll have full access to Fora's Advisor Portal, where you can start booking travel right away. New Fora Advisors are encouraged to take our Essentials training program to help you understand our platform, the industry, and booking basics.

Absolutely! We’re thrilled to welcome experienced advisors to Fora. If your current book of business exceeds $100k in annual bookings, you may qualify to onboard at our Pro status. Learn more about joining Fora as an experienced advisor.

Through Fora’s Advisor Portal, you’ll have access to 170,000+ commissionable hotels worldwide, from luxury brands like IHG, Hyatt, Belmond, and Rosewood to boutique partners. If a hotel isn’t on our Portal, you can still book it and earn commission, as long as the property accepts Fora’s IATA number. Beyond hotels, you can also book cruises, villas, all-inclusives, tours, transportation, vacation packages, travel insurance, and more directly with suppliers.

You don’t need prior experience to succeed with Fora. We provide step-by-step training (700+ trainings you can complete at your own pace), plus all the tools you need to start booking right away. From day one, you’ll have access to 170k+ hotels and partners, along with a community of advisors representing 90+ countries. Our training will guide you through getting started and scaling your business, while our community and support team will be there to help with the rest.

Fora has a 70/30 commission split, where advisors take home the majority (70%) of commissions and Fora keeps a small portion (30%) as your host agency. If you book over $300,000 in commissionable travel within a year, your split increases to 80/20. Your bookings reset at the start of each new calendar year.

Curious about what commission looks like? Try our commissions calculator

We offer two subscription plans: $49/month or $299/year. No matter which one you choose, your subscription gives you access to our technology, training, support, and community, as well as our IATA number and E&O insurance. There are no additional costs or hidden fees.

Yes! You can easily upgrade to the annual plan anytime after joining.

No, Fora does not have any minimum booking requirements or sales quotas. You can book as much—or as little—as you’d like. 

Just note: While earning commission on your own trips is a great perk of being a travel advisor, Fora’s platform is designed to empower advisors to build thriving businesses. As part of our membership policies, advisors are expected to book travel for clients beyond themselves.

Nope—you can join Fora either as a 1099 independent contractor or through an LLC. If you start out as a 1099 independent contractor and later decide it makes more sense to run your business through an LLC or other legal entity, that’s completely fine—you can make that switch at any time.

Yes! Booking travel with Fora is a powerful way for content creators to expand their existing income streams in the travel space. Unlike an affiliate program, the role of a Fora Advisor goes beyond earning commission on links—it’s rooted in planning and booking travel on behalf of your clients.

We charge advisors a monthly or annual subscription fee, which includes the cost of Fora’s technology platforms, training, admin, and our community app. This fee is a fraction of our own technology costs and what other agencies charge as signup fees (up to $5,000 for training alone).

Enter your email at the bottom of this page and we’ll send you a quick survey about your interest in becoming a travel advisor and any relevant experience. If you meet our criteria, you’ll receive an invitation to join and can begin booking as soon as you sign up.

Explore our full FAQ page for more details or visit our Events page to join an upcoming webinar with our Membership team.


Need direct assistance? Contact our Membership team at joinus@foratravel.com—we’re always happy to chat!