Summary
Yes, you can bring your existing clients
Review any non-compete clauses with your prior agency first (see Switching to Fora from Another Agency)
Most existing bookings CANNOT be transferred between agencies
Client "ownership" depends on your existing contract
Most supplier logins and certifications CAN be transferred
You'll use your @fora.travel email and Fora systems going forward
Clients benefit from Fora's preferred partnerships and amenities
Bringing clients to Fora
What you CAN do
Bring client relationships to Fora
Continue serving clients you've worked with
Market to your existing network
Transfer most supplier logins and certifications to your new agency
What you CANNOT do (typically)
Transfer existing in-progress bookings between agencies
Guarantee client "ownership" if your prior contract says otherwise
Use your prior agency's IATA or credentials
Important considerations
Review your prior contract
Before transitioning, review any:
Non-compete clauses: May restrict when/how you can contact prior clients
Non-solicitation clauses: May limit direct outreach
Client ownership terms: Some contracts specify who "owns" client relationships
Fora cannot provide legal advice on your specific contract. Consult with a legal professional if unclear.
Existing bookings
Most bookings cannot be transferred between agencies.
If you have active bookings at your prior agency:
They typically stay with that agency
Commission goes to the agency where the booking was made
Clients may need to contact the original agency for modifications
New bookings with those clients should be made through Fora.
Supplier portals and certifications
Transferring logins
Most suppliers (including cruise portals and programs like the Disney Travel Agent portal) allow you to transfer your existing login to your new agency by updating:
Your IATA number (to Fora's)
Your email address (to @fora.travel)
Certifications
Most certifications can be transferred or maintained:
Destination specialist programs
Cruise line certifications
Supplier-specific credentials
Contact each supplier/certification body to update your agency affiliation.
What changes when you join Fora
Aspect | What Changes |
You'll use your @fora.travel email for bookings | |
IATA | You'll book under Fora's IATA number—the industry accreditation identifier used to process commissions through suppliers |
Supplier relationships | Access to Fora's preferred partnerships and amenities |
Commission processing | Fora handles invoicing and payouts |
Client benefits
When you move to Fora, your clients gain access to:
Fora's preferred supplier partnerships
VIP amenities (upgrades, credits, etc.)
Fora Reserve and luxury program perks
Pro status for experienced advisors
Advisors with $100k+ annual book of business may be eligible for Pro status. Contact merritt@foratravel.com to discuss.
Pro status provides:
Eligibility for Fora-provided leads
Fam (familiarization) trips and TA (travel agent) rates at participating properties
Individual preferred partner logins
IATA card eligibility
Common scenarios
If... | Then... |
You have active bookings at your prior agency | They typically stay there; new bookings go through Fora |
Your prior contract has a non-compete | Review terms; you may need to wait before contacting certain clients |
You have cruise line certifications | Transfer them by updating your IATA/email with the cruise line |
You have a Disney Travel Agent login | Update it with your new IATA and @fora.travel email |
You have $100k+ annual business | Contact merritt@foratravel.com about Pro status eligibility |
FAQs
Do my clients have to do anything?
No action required from clients. They simply book with you through Fora going forward.
Will my clients notice a difference?
They'll receive communications from your @fora.travel email and may receive upgraded amenities through Fora's preferred partnerships. The relationship remains with you.
Can I transfer a booking that's already in progress?
Usually no. In rare cases, some suppliers allow "takeover" bookings—check specific supplier policies.
What about commission on past bookings?
Commission for bookings made through your prior agency goes to that agency, per your existing agreement.
How long should I wait before contacting former clients?
Review your prior contract. Non-compete/non-solicitation clauses may specify waiting periods. When in doubt, consult a legal professional.